Consumer Tech

EA is now a private company

Electronic Arts has officially become a private company. Last September, EA announced that an investor group led by Saudi Arabia's Public Investment Fund (PIF), Silver Lake, and Affinity Partners would be taking the company private in a $55 billion deal, and on Tuesday, EA said the deal successfu...

How an OpenAI influencer trip backfired 

The brand trip is a right of passage for influencers. It's a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities. Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and ...

BMW’s in-car Spider-Man ad is villain behavior

With great power comes great responsibility… to not justify ads in the name of movie promotions. | Image: BMW / Sony Pictures When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto t...

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